Thank you cash mob participants for “mobbing” us on Saturday. What wonderful timing! This time of the year is typically slow for independent retailers and with the impending April storm the event gave us a nice “pick me up” not only in sales but in the feeling that, yes, we’re doing something right by choosing to run an independent retail store in a world dominated by big box stores.
You may not know this but the inventor of cash mobs, Andrew Samtoy, didn’t set out to help independent stores with cash mobs. His motivation was to help people develop (or discover) their leadership skills and these “leaders” would then help build communities by bringing people together face to face. Then the off shoot of that was an opportunity to think about where you spend your money and the impact of that decision on your community.
We know that people are not going to be able to shop local and independent all the time but a cash mob helps to bring attention to the value of local business. How? Well, we’d like to think that our businesses are valuable because they are part of the local economy, providing jobs, services and support for our community’s programming and development through donations of all kinds. Perhaps, most importantly though, is that they provide us all with a way of life that is valuable in helping to make a community. The relationships between the people who visit our stores and ourselves is personal and not likely one you can cultivate at a big box store. (Think how many times you’ve talked about, or been asked about, your children, your pets, your life, etc.. on a visit to a Walmart.) The participants of the cash mob affirmed this “we’re part of our community feeling” for us on Saturday and we are both thankful and ready to help provide this type of affirmation to a fellow business owner in the future.
Thank you to all who participated in the cash mob (and to all those who come to our stores on a regular basis),
Ellen Pickle, Tidewater Books
Heather Gilbert-Patterson, The Crofter